WooCommerce development from someone who ships WooCommerce code, not just someone who installs it.
I build and maintain a WooCommerce extension that is published on wordpress.org and used on live stores. You can read every line of it before you hire me.
The WooCommerce work you can check before you hire me
Most WooCommerce pages ask you to take the developer’s word for it. Here is something you can open in another tab right now.
The plugin is published on the official WordPress plugin directory as SoftGlaze PDF Invoices for WooCommerce , currently at version 2.28.0. You can read the listing, the full description and the changelog at wordpress.org/plugins/softglaze-pdf-invoices.
What that plugin does is a fair summary of the WooCommerce surface I work across.
Six document types from one template engine, compatibility with High-Performance Order Storage, order data read through WooCommerce CRUD rather than direct queries, and a bundled PDF engine that renders on your own server with zero external requests by default.
That plugin is the honest version of a portfolio screenshot. A screenshot proves a page rendered once. Published source proves how the work is actually written.
What I build
Store builds, checkout and payment work, invoicing, subscriptions and migrations, for businesses that need the store to stop getting in the way.
In practice that means:
20+ WooCommerce or Shopify stores sit inside the 150+ projects I have delivered under my own name since 2019.
Why stores outgrow a stack of plugins
A plugin stack is the right answer for a store’s first year. It stops being the right answer at roughly the point the store starts making real money.
The Generic Reality
- Checkout collects fields nobody reads and loses buyers who would have paid.
- Four plugins each add their own invoice, and none of them match the brand.
- Product pages get slower every time a feature is added.
- An update breaks the cart, and nobody can say which plugin did it.
- The admin becomes a place staff avoid.
- Every change costs more than the last one.
The Custom Solution
That is usually the point where custom WooCommerce work becomes the cheaper route. A build shaped around the store gives you:
- fewer moving parts, so a WooCommerce update is not a gamble
- checkout that asks only for what you need
- documents that look like they came from your business
- code you own, in a repository you control
What makes my WooCommerce approach different
I write against the platform, not around it.
Order data goes through WooCommerce CRUD, so High-Performance Order Storage and future storage changes do not break the build. My own published plugin is built that way, so this is not a preference I describe, it is one you can verify.
Every extension is a dependency that can break at the worst moment. If something can be fifty lines in your own theme, it should be fifty lines in your own theme.
What I focus on in every build:
Written against the platform
Order data goes through WooCommerce CRUD, so a storage change or a core update does not quietly break the store.
Fewer plugins, deliberately
Every extension is a dependency. If it can be fifty lines in your own theme, it should be.
Checkout treated as revenue
Field count, validation behaviour and payment failure states get the same attention as the visual design.
An admin your staff can use
The person processing orders at 9am is a user too, and usually the one nobody designed for.
The problems WooCommerce development actually solves
Stores usually come to me when one or more of these is true:
The steps, the fields or the payment errors are doing the damage, and analytics only tells you that it happened.
Nobody made it slow on purpose. It arrived one plugin at a time.
Somebody exports orders and rebuilds documents by hand every week.
The build was written against a plugin’s behaviour rather than the platform’s contract.
Orders get processed in a spreadsheet instead, and the store data stops being true.
What you are really buying
You are not merely buying a WooCommerce store.
Custom WooCommerce work is not about making the store complicated. It is about making it harder to break.
You are investing in:
- a store that survives a WooCommerce update without a rescue call
- checkout that asks for less and completes more
- documents and paperwork that generate themselves
- an admin the people running the store will actually use
- fewer dependencies, so fewer things that can break
- source, credentials, hosting and documentation transferred to you
- a build the next developer can pick up without a rewrite
- a store you can safely change again
How I approach WooCommerce work
My WooCommerce work follows a structured path because a store that handles money deserves more than a theme install and a plugin stack.
1. Discovery
What the store sells, who processes the orders, and where money is currently leaking.
2. Audit
What is installed, what it costs in weight, and what can be removed.
3. Structural planning
Product data, order flow, checkout, and the documents the business actually needs.
4. Development
Theme, templates and any custom extension, written against WooCommerce APIs rather than around them.
5. Testing on real orders
On a staging store you can log into, with real payment states, not just a happy path.
6. Handover and support
Repository, credentials and documentation to you. Ongoing work is optional and never a condition of the build.
“A store you cannot safely change is a store that quietly stops improving.”
Who this service is best suited for
WooCommerce development with SoftGlaze is a strong fit for:
- stores where checkout or speed is measurably costing sales
- businesses drowning in manual invoicing and order paperwork
- anyone whose store broke on a WooCommerce update and who does not want that again
- teams who need a genuine WooCommerce extension built, not another plugin bolted on
- stores migrating into or out of WooCommerce
- businesses that want one accountable developer rather than a ticket queue
I am one person, so I cannot take unlimited work, and I will say so rather than let you find out halfway through a build.
Why SoftGlaze is a stronger choice
I do not just use WooCommerce. I publish for it.
That work is reviewed on wordpress.org by people with no reason to be kind about it, and that standard does not switch off when I open a client project.
Development happens in Multan, Punjab, Pakistan, by me, at UTC+5.
You talk to the person writing the code, start to finish. No account manager, and no handoff to somebody you have never spoken to.
If your store is slow, leaking at checkout, or buried in manual paperwork, let’s look at it properly.
Tell me what is broken or what you want built. If it is not a good fit, I will say so quickly and point you somewhere better. You can read my WooCommerce code before you send the message.