Portfolio Case Study

River Stone

Project Details Client: River Stone Year: 2014 Timeframe: 6 months Main Service: Website Copy & Content Writing Return Over Investment: 94% River Stone, Website Copy and Content Writing The pandemic is accelerating changes in the profile of Australian families. Birth rates are rebounding, driving demand for content and support as families expand in an unpredictable time. […]

softglaze portfolio
River Stone
River Stone
River Stone
River Stone
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River Stone thumbnail
River Stone thumbnail
River Stone thumbnail
River Stone thumbnail

Project Details

Client: River Stone

Year: 2014

Timeframe: 6 months

Main Service: Website Copy & Content Writing

Return Over Investment: 94%

River Stone, Website Copy and Content Writing

The pandemic is accelerating changes in the profile of Australian families. Birth rates are rebounding, driving demand for content and support as families expand in an unpredictable time. Openness towards multi-generational living has also increased. 

Working from home has impacted gender equality, undoing decades of progress – 8% of Australian women have lost jobs as opposed to 4% of men, and total hours worked were down 12% compared to 7% for men. 

softglaze portfolio
softglaze portfolio
softglaze portfolio