For this week’s round of the latest in online advertising news, consider: Instagram launches a live test for pinned posts on user profiles and updates its ranking algorithm Instagram launches a live test to place more emphasis on original content, while DuckDucGo denies claims it removed piracy websites from its search engine results page; a 2022 report reveals the best time to post to Facebook, Twitter, Instagram, and LinkedIn; Facebook introduces new music clip comments; and more.
See below for a rundown of recent events, developments, and informational additions:
Claims That DuckDuckGo Cleaned Up Its Search Results By Removing Piracy Sites
The search engine DuckDuckGo refutes rumours that pirate sites were secretly taken down.
According to recent rumours, the search engine DuckDuckGo no longer displays results for websites that promote or facilitate piracy, such as YouTube-dl and The Pirate Bay.
However, CEO Gabriel Weinberg has responded, saying that the issue is due to the fact that consumers seldom utilise the company’s “site:” operator search queries (such as site:thepiratebay).
“After looking into this,” DuckDuckGo told The Verge, “our records indicate that YouTube-dl and The Pirate Bay were never removed from our search results when you searched for Instagram launches a live test them directly by name or URL, which is what the vast majority of people do (it’s rare for people to use site operators or query operators in general).
Allison Goodman from DuckDuckGo stated, “We are experiencing troubles with our site: operator, and not just for these sites.” The other sites “move in and out of the index organically as they change domain names and have inconsistent availability,” but they “should be accessible as of today.”
Best Times to Post on Social Media in 2022
The 2022 yearly report from Sprout Social provides suggestions on when to post and how often to publish on various social media platforms.
When it comes to social media, no one company strategy works perfectly. Posting when your target audience is most likely to see it will increase engagement. If you’re trying to figure out when to implement your approach, however, this yearly report from Sprout Social might assist.
The following observations are based on data collected from Sprout Social’s 30,000+ active users. Keep in mind that all dates and times are shown in Central Standard Time (CST), but you should still find that the relative insights hold true regardless of what time zone you’re in.
Ideal time of day to share content on social media:
Overall, social media posts perform best between the hours of 9 and 10 a.m., Tuesday through Thursday.
On Tuesdays, Wednesdays, and Thursdays, your social media posts will have the most reach.
Sundays are the worst days to share anything Instagram launches a live test on social media.
Facebook’s peak activity occurs Monday through Friday around 3 a.m., then again on Tuesday between 10 a.m. and noon.
Tuesdays through Fridays are the best days to make a Facebook post.
Saturdays are the worst days to make a Facebook post.
Although Facebook is the most popular channel for advertisers across the globe, 2022 will see a fascinating change in peak activity hours. It seems that nowadays, the early morning is more interesting than the middle of the morning.
Instagram posts do best when published on Mondays at 11 a.m.,
Tuesdays and Wednesdays between 10 and 1 p.m., and Thursdays and Fridays between 10 and 11 a.m.
Tuesdays and Wednesdays are the most engaging days to make Instagram posts.
Posting on Instagram on a Sunday is not recommended.
Sprout Social suggests posting on Instagram on Mondays at 11 a.m., Tuesdays and Wednesdays between 10 a.m. and 1 p.m., and Thursdays and Fridays between 10 a.m. and 11 a.m.
Monday, Wednesday, Friday, and Saturday mornings around 9 a.m. are prime Twitter posting periods.
When it comes to Twitter, Tuesdays and Wednesdays are your best bet.
Sundays are the worst days to make a tweet.
Twitter has become the go-to medium for instantaneous communication and news dissemination. Twitter activity has altered dramatically since this time last year, with a greater concentration during the week’s middle hours.
Tuesdays between 10 and 12 are prime time for making LinkedIn updates.
Wednesdays and Thursdays are ideal for LinkedIn updates.
Posting on LinkedIn on weekends is not recommended.
Given LinkedIn’s concentration on the working world, its peak activity hours align with the standard US workweek. The peak time for involvement is in the middle of the day, and it doesn’t go much beyond than the typical workday in the United States.
Information from thousands of user insights, but no magic bullet for every company or sector.