1. Who We Are

SoftGlaze (“SoftGlaze,” “we,” “our,” “us”) operates the website https://softglaze.com and related services (the “Services”). This Privacy Policy explains how we collect, use, disclose, and protect information in connection with the Services.

If you interact with SoftGlaze via a Meta app (e.g., logging in with Meta products or using WhatsApp Cloud API forms), this policy applies to that data handling as described below.

2. Information We Collect

2.1 Information You Provide

• Account & Profile: name, email, password, phone number, business details.
• Transactions: billing name, address, tax info, and limited payment details (processed by our payment processor; we do not store full card numbers).
• Customer Support: content of messages you send to admin@softglaze.com or azhar@softglaze.com.
• Forms: information submitted through contact, quote, booking, or onboarding forms (including Meta/WhatsApp flows if enabled).
• User-Generated Content: reviews, uploads, or other content you post.

2.2 Information Collected Automatically

• Technical Data: IP address, device and browser type, OS, language, referring/exit pages, timestamps.
• Usage Data: pages viewed, clicks, scrolls, time on page, and feature usage.
• Cookies/Tags: cookies, pixels, local storage (see “Cookies & Tracking”).

2.3 Information from Third Parties

• Auth & Social: if you connect third-party accounts (e.g., Meta), we may receive basic profile and authorization data as permitted by that platform.
• Analytics/Ads Partners: aggregated insights (e.g., Google Analytics, Meta Pixel) where implemented.
• Payment Providers: status updates (e.g., payment success/failure) and fraud signals.

3. How We Use Information

• Provide, operate, and improve the Services.
• Authenticate users and maintain account security.
• Process orders, subscriptions, and payments.
• Respond to inquiries and provide customer support.
• Customize content, recommendations, and features.
• Measure performance, debug issues, and develop new features.
• Detect, prevent, and investigate fraud, abuse, and security risks.
• Comply with legal obligations and enforce terms.
• Send administrative messages and, where permitted, marketing communications (you can opt out at any time).

4. How We Share Information

We do not sell personal information. We share data only as follows:

• Service Providers: hosting, infrastructure, analytics, email delivery, payment processing, customer support tools, cloud storage, and fraud prevention—bound by confidentiality and data-processing terms.
• Integrations: when you choose to connect third-party services (e.g., Meta/WhatsApp Cloud API, Meta Pixel), we share only what’s necessary to complete that integration.
• Legal/Compliance: to comply with law, regulation, subpoena, or protect rights, safety, and property.
• Business Changes: in mergers, acquisitions, or asset sales, information may be transferred, subject to this Policy.

5. Legal Bases (EEA/UK)

Where GDPR/UK GDPR applies, we process personal data under the following bases:

• Contract: to provide the Services you request.
• Legitimate Interests: to improve, secure, and market our Services in ways that do not override your rights.
• Consent: for certain analytics/marketing cookies and optional integrations. You may withdraw consent at any time.
• Legal Obligation: to comply with applicable laws (e.g., tax, accounting).

6. Your Privacy Rights

Depending on your location, you may have rights to:

• Access, correct, or delete your personal information.
• Object to or restrict certain processing.
• Port your data to another provider.
• Opt out of marketing communications.
• Appeal our decision regarding a request (where applicable).

To exercise rights, contact us at admin@softglaze.com. For support-related matters, email azhar@softglaze.com.

California residents may have additional rights under the CCPA/CPRA. We do not “sell” or “share” personal information as defined by CPRA, nor use sensitive personal information for inferrences beyond permitted purposes.

7. Cookies & Tracking

We use cookies, pixels, and similar technologies to operate the site, remember preferences, analyze traffic, and—where enabled—measure or personalize advertising.

• Essential: required for core functionality and security.
• Performance/Analytics: to understand usage and improve the site.
• Marketing: to measure campaigns and, where applicable, personalize ads.

You can manage cookies via your browser settings. If we deploy a consent banner in your region, your choices there will control non-essential cookies.

8. Third-Party Services

Our Services may include links or integrations with third parties (e.g., Meta, Google, payment providers). Their use of your information is governed by their own privacy policies. Please review those policies for details on their practices.

• Meta / WhatsApp Cloud API (if enabled): forms or messaging you initiate through Meta/WhatsApp may share your provided data (e.g., name, phone, message). We use this data solely to deliver support or services you request.
• Analytics & Pixels: we may use analytics and advertising pixels to measure site performance. Where required, we obtain your consent before setting these technologies.

9. Data Security & Retention

We implement reasonable technical and organizational measures to protect personal information. No method of transmission or storage is 100% secure. We retain information only as long as necessary for the purposes described above, to comply with legal obligations, resolve disputes, and enforce agreements.

10. International Data Transfers

Your information may be processed in countries different from where you reside. Where required, we use appropriate safeguards (e.g., standard contractual clauses) for cross-border transfers.

11. Children’s Privacy

Our Services are not directed to children under 13 (or the age of digital consent in your region). We do not knowingly collect personal information from children. If you believe a child provided personal information, contact us and we will take steps to delete it.

12. Contact Us

SoftGlaze
1942 Broadway Street, STE 314C
Boulder, CO, USA
Phone: +1 (917) 730-7442
Email (General): admin@softglaze.com
Email (Support): azhar@softglaze.com

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will post any changes on this page and update the “Effective Date” above. Please review this page periodically.