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Request a proposal

Tell me the problem. I’ll tell you what it takes to fix it.

A written scope, a fixed price or a clear rate, and an honest read on whether it is worth doing. No obligation, no pitch deck.

Start the brief Just ask a question

No template proposals

I write each one after reading your brief. If two clients get the same document, one of them is being sold something they do not need.

You get a real answer

Including “this is cheaper to solve another way” or “I am not the right person for this.” That reply costs me a job and saves you a bad one.

One person, accountable

The developer who writes the proposal is the developer who does the work. Nothing is estimated by someone who will never open the code.

“A proposal worth reading does not just price the work. It tells you whether the work is the right work.”
What this is

What you
actually get
from this form

Not an automated estimate, and not a call from a salesperson. You are writing directly to the developer.

A written scope you can take to anyone.

Every proposal I send contains:

  • what is included, listed item by item
  • what is explicitly not included
  • a fixed price, or an hourly rate with an estimated range
  • a realistic timeline, given that I take on few projects at once
  • what you own at the end, which is all of it
“If the scope is vague, the argument later is guaranteed. So the scope is not vague.”
Common reasons

Why people usually write to me

You do not need a finished brief. Most of these start as one paragraph.

The site is slow

Pages take seconds to load, Core Web Vitals are failing, and it is costing you visitors before they see anything.

Updates break things

Every plugin update is a gamble. Something breaks, nobody knows why, and there is no staging site to catch it.

The store is leaking

Checkout drops people, payments or invoicing are half-configured, or a migration was never finished properly.

No plugin does it

You need WordPress to do something specific to your business and every plugin you have tried does eighty percent of it.

The last developer left

Nothing is documented, nobody has the credentials, and you need someone to work out what you actually have.

Nobody can edit it

The build is so fragile or so custom that your team has to ask a developer to change a paragraph.

Or something not on this list

Describe it in your own words. Working out what the job actually is, is part of the job.

Start the brief
What I build

Four things, done properly

I would rather be genuinely good at a short list than passable at a long one. If your project sits outside this, I will say so and point you to someone who does it.

WordPress development
WooCommerce
Shopify
Custom web applications

Also on retainer: speed optimisation, site rescues, and monthly maintenance. Plus Chrome extensions and Electron desktop tools when a project needs one.

“Plenty of strong projects start before the brief is finished. What has to be clear first is the intent.”

Check me first

You can audit my work before you send this form

Context helps

What makes a proposal accurate

You do not need a technical spec. But the more of this I have, the closer my number will be to the final invoice.

  • A link to the current site
    I will look at it before I reply. Half my questions answer themselves.
  • What is going wrong
    Slow, broken, unmaintainable, or just not converting.
  • What success looks like
    Even roughly. “My team can update it themselves” is a valid goal.
  • A budget range and a deadline
    This is not a negotiating trick. It stops me proposing something you were never going to buy.

Tell me about the project

Mapped out in detail or still a vague feeling that something is wrong — both are fine. Fields marked * are the ones I cannot work without.

Do you already have a website?
Easiest way to reach you
Your details are stored on this site and emailed to me, used only to answer this enquiry, and never sold or added to a list. Ask me to delete them and I will.

Would rather not use a form? Email azhar@softglaze.com or message +92 300 0748477 on WhatsApp.

Good fit

When this works well

I do my best work for people who:

  • want the developer’s actual opinion, not agreement
  • would rather have one accountable person than a team they never meet
  • care whether the site is maintainable in two years
  • are willing to say a budget range out loud
  • value a straight “no” over a hopeful “yes”

If that sounds like you, the form above is the right place to start.

And when it does not

I am one developer. I am not the right choice if you need a large team on site, a same-week launch of something substantial, or work outside WordPress, WooCommerce, Shopify and custom PHP or React builds.

Writing that down costs me work.

I would rather lose a project I would have handled badly than take your deposit and find out together. If you send a brief that is not a fit, I will tell you in the first reply and suggest where to look instead.

Send the brief. Worst case, you get a free opinion from someone who reads code for a living.

A written scope, a real price, and a straight answer about whether the work is worth doing. Yours to keep whether you hire me or not.

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