United States are passive bystanders
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New this week in the world of digital marketing: Later in the year, Chrome will send out its new side search panel to everyone. Roughly half of all Twitter users in the United States are United States are passive bystanders passive bystanders. Facebook is experimenting in showing more short-form videos on search results; WordPress has introduced a new Speed Lab plugin to make sites speedier; and Pin also enables users to share concept boards on other social media networks.

The most recent incidents, developments, and information are as follows:

Search

United States are passive bystanders

Chrome now has a search bar on the side, accessible on Mac, Windows, and Ubuntu computers.

Google’s newest Chrome add-on, Side Search, streamlines the search process.

It is not possible to easily open search results in a new tab with Chrome; rather, you must either use the address bar “back” button or accept this as the only means of returning to the result page.

In the most recent Chrome Canary release, two more settings can be found in chrome:/flags that affect the functionality of Side Search. The three tabs allow you to access your bookmarks, reading list, and side search from of the enlarged menu just on right side of the computer (the “back panel”). To receive the functionality, you need to activate the very last option.

Once enabled, a “G”-shaped button will appear in the upper-right corner of Google search results.

With this button clicked, a sidebar will appear to the left of the currently active tab.

This capability, which Google has now made available on Windows, Mac, and Linux systems, will soon be accessible to anybody running Chrome 100 or Chrome 101.

Social

United States are passive bystanders

The majority of American Twitter users, 49%, are just lurkers.

Half of all American people who use Twitter, according to the latest study, prefer to just observe the platform rather than participate actively in the conversation.

For the purposes of the Pew Research Center’s definition of “Lurkers,” a Twitter user who has posted less than five tweets in a given month is considered an inactive user. If lurkers do tweet, they are more likely to respond to an existing tweet than to compose their own. People above the age of 18 in the US make up the bulk of the most frequent tweeters.

Among Twitter users, 59% are between the ages of 30 and 49, while just 18% are between the ages of 18 and 29 and don’t tweet very often. That second group tweets more often.

Trolls prefer to listen to others than to provide their own opinions.

Researchers write in their report, “Seventy-six percent of anonymous users who lurk say that use the site mainly to take in the views of others rather than share their own. Only 6% of users regularly share their own thoughts and ideas on the site.”

United States are passive bystanders

Among less active users, 13% claim that learning about new perspectives is why they visit the site, whereas just 5% of more regular users say the same.

51% of lurkers’ retweets are replies, compared to 30% of more active tweeters, whereas reposting make up a lesser fraction of tweets overall for basement dwellers.

For more information, read the whole research.

Social

In order to facilitate the spread of inspiring pins, Pinterest has enabled cross-posting.

As part of a recent upgrade, Twitter now lets people to store and publish their Ideas Pin on other platforms.

With this new tool, Pin creators can share their “Stories”-style works with audiences beyond only those who use the site “

Pinterest’s native publication style, “Suggestion Pin,” debuted in 2020 with its creative community and expanded internationally in 2021. The purpose of an Idea Pin is to provide a platform for users to showcase and debate their creative works, whether they be how-to guides, inspirational quotes, or visual art. They’re everlasting and useful in expanding one’s Pinterest following. To ensure that Idea Pins are still discoverable by everybody, Pinterest has made them available in a full-screen feed under the “Watch” tab, where users can browse and interact with new content from companies and artists. With the addition of the Idea Pin partici, a Pinterest creator’s unique material may now spread to even more people, both on and off of Twitter.”

As a follow-up to last year’s introduction of concept pins

Pinterest has added the ability to modify both videos and photos.

Once you’ve created an Idea Pin, you can share it with others by clicking the share button and then selecting either the Facebook Stories or Instagram Stories icon from the drop-down box that appears. This will immediately start the download and direct the user to the Facebook and Instagram app, where they may make any required changes and then post the finished

Search

United States are passive bystanders

Google is Testing Out a New Feature That Will Increase the Visibility of Short Videos in Search Results.

Google may prioritise short videos in its search engine results.

Daniel Marshak, a Google App Manager responsible for videos in search results, shared this news on a recent episode of the Google Off the Record podcast. Marshak was joined by Gary Illyes and Lizzi Sassman, two members of the Google Search Relation team.

As Marshak explains, “And as I said, the brevity of this style is one of its greatest strengths. You may gain a lot in a short period of time and get exposed to other points of view and arguments….

We believe such content might be valuable for a broad range of search queries, and we have been testing with different ways to provide it to consumers.”

Google will scan and index short-form videos like any other piece of content, increasing their visibility in search engine results.

Below is a podcast where you can hear the complete debate about Quick Google videos.

Web

A New High-Performance Plugin For wordpress Is Now Available

WordPress has released an official plugin to speed it up websites, and publishers may try out the beta features and provide comments.

United States are passive bystanders

WordPress’s new Performance Lab plugin has indeed been released to the public. It is intended to speed up WordPress sites. Before integrating a new feature into core WordPress, publishers may try it out using this plugins and provide their comments.

The purpose of the Performance Lab plugins is to aid publishers in identifying and fixing the performance problems that are slowing down their websites. Modules are develop for features such that users may pick and select which ones to interact with.

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