Portfolio Description

Project Details of Wisden Website Design

Client: Wisden 

Year: 2020

Timeframe: 4 months

Main Service: Website Design

Return Over Investment: 82%

Wisden Website Design

Introduction of Wisden Website Design. Wisdon’s core business is connected to the new technologies with a special focus on innovative Communication solutions, and with a strong potential for the balance of the common good, in which wisdom, allied to technology, allows to optimize the several sectors of society, such as Health, Sustainability, Industry, Utility Services, Justice, Tourism, among others.By allying Communications to the Internet of Things, we create innovative communication infrastructures that will support the most varied range of Business communication devices, wireless sensors, nanotechnology, with the goal of connecting everything, believing that improving and making your daily life simpler is more important that innovating.

Wisden Website Design, a well-known cricket publication and brand, requires careful planning and execution to ensure it effectively conveys its rich cricket history and serves the needs of cricket enthusiasts. Below is a comprehensive process for designing the Wisden website:

Define Goals and Objectives:

Begin by identifying the specific goals and objectives of the Wisden website. Consider whether it will primarily serve as an online publication, provide historical cricket data, offer merchandise, or engage with the cricket community.

Market Research: Wisden Website Design

Conduct thorough market research to understand the target audience, their preferences, and the competitive landscape. This information will guide design decisions and content strategies.

Sitemap Creation:

Develop a sitemap that outlines the website's structure, including main pages like the homepage, articles, player profiles, stats, shop, about, and contact pages. Determine the hierarchy of these pages.


Create wireframes for each page to establish the layout, content placement, and user flow. Consider the website's visual identity and how it will reflect the Wisden brand.

Design Mockups:

Based on the wireframes, design full-color mockups of key pages. Incorporate the Wisden brand's visual elements, including its iconic yellow cover, typography, and imagery. Ensure a user-friendly and visually appealing design.

Mobile Responsiveness: Wisden Website Design

Ensure that the website design is responsive, adapting seamlessly to various screen sizes and devices, such as smartphones, tablets, and desktops.


Create interactive prototypes for critical pages, allowing stakeholders to experience the website's functionality. This helps in refining the user experience (UX).

Content Strategy:

Develop a content strategy that encompasses various types of content, including cricket articles, player profiles, historical data, and e-commerce product listings (if applicable). Ensure that the content aligns with the design and user experience.

Development: Wisden Website Design

Begin the web development phase, coding the website using appropriate technologies (HTML, CSS, JavaScript) or content management systems (CMS) like WordPress or a custom CMS tailored to Wisden's needs.

Database Integration:

If the website will include extensive cricket statistics and historical data, integrate a robust database system to manage and display this information efficiently.

Testing: Wisden Website Design

Conduct thorough testing to ensure the website functions correctly and is compatible across various browsers and devices. Address any bugs or issues discovered during testing.

SEO Optimization:

Implement SEO best practices, including keyword optimization, meta tags, and ensuring fast page loading times. Create a sitemap.xml file and submit it to search engines.

User Testing:

Conduct user testing with cricket enthusiasts and stakeholders to gather feedback and make improvements to the design and functionality.

Launch: Wisden Website Design

After rigorous testing and refinements, launch the website. Configure the web server, set up domain and hosting, and make the site publicly accessible.

Post-Launch Maintenance:

Continue to monitor the website's performance, security, and functionality. Regularly update content, statistics, and features to keep the site fresh and engaging.

Marketing and Promotion:

Develop a marketing and promotion strategy to attract cricket fans to the website. This may include content marketing, social media campaigns, and partnerships with cricket organizations.

Analytics and Optimization:

Implement analytics tools to track user behavior, traffic, and engagement on the website. Use this data to make data-driven improvements and optimizations.

Feedback and Iteration: Wisden Website Design

Collect ongoing feedback from users and stakeholders to identify areas for improvement. Continuously iterate on the design and functionality to enhance the user experience and meet evolving objectives.

Remember that Wisden's website is a crucial part of its brand and legacy, so it's essential to maintain its historical significance while embracing modern web design practices and technologies to serve cricket enthusiasts effectively.

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