Client: U.S.Grains Council
Timeframe: 3 months
Main Service: Website Development
Return Over Investment: 83%
U.S.Grains Council, Website Development
The U.S. Grains Council develops export markets for U.S. barley, corn, sorghum and related products including distiller’s dried grains with solubles (DDGS) and ethanol. With full-time presence in 28 locations, the Council operates programs in more than 50 countries and the European Union. The Council believes exports are vital to global economic development and to U.S. agriculture’s profitability.
The storage and handling of U.S. coarse grains and co-products is a major constraint to sales into the Southeast Asian region. Many large feed mills prefer not to use U.S. corn because of misconceptions and lack of information about the durability of U.S. corn in hot, tropical environments.
To tackle these misconceptions, the U.S. Grains Council organized one-on-one technical servicing sessions in September 2021 with one of the Council’s multinational partners, Mavin Austfeed, a market leader in Vietnam with a feed production capacity of over 1.2 million metric tons (MMT) and product lines in hog, poultry, duck, cattle, and aquaculture feed. The session focused on training quality control staff on the best practices for storing U.S. corn in the Vietnamese climate.