Timeframe: 6 months
Main Service: Content Marketing
Return Over Investment: 94%
As I hope you’ve seen on our social media channels and in our newsroom, we reached a tremendous milestone today for our company and for the industry in announcing that we’re going to fully unify our AppSmart business under the AppDirect brand name. Until now, our provider and advisor customers have worked with us under two distinct brands—AppDirect for providers, and AppSmart for advisors. This unification won’t all happen at once, and we will be in regular communications over the next few months as we unify our websites, product brands, and programs.